GetawayVR is an exhibition about travelling in virtual reality. The rounded rectangle is used throughout the identity as a device referring to the shape of a VR headset. The overall aesthetic is aimed to be modern, minimal and futuristic targeting younger individuals. As in the current situation with covid-19 travel is prohibited, it would create the opportunity for people to travel around the world without the need to leave the UK.
Art Direction
Branding
Signage
Collaterals
Website Design
