The ‘Stop Cancer In It’s Tracks’ awareness campaignsupported by Transport For London, takes the target audience of commuters on anawareness journey of skin cancer, in particular melanoma, to change theirperception of how to prevent the illness.
Melanoma often occurs in unexposedareas the skin, we wanted to shed light on this under-represented issue thataffects around 16,200 a year in England. Ambient elements were used tointegrate the advertising into to the infrastructure of the underground toinform, educate and shock the commuters.
Collaboration with Rachel Cottrell
Campaign
Editorial
Web Design
